Digital Marketing Strategy
That Actually Works

Cutting-edge approach and technologies like Chatbots, Machine Learning, and AI Website Personalization to get more traffic, engagement and conversions

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It's where your Growth Marketing begins.

Your digital marketing strategy will be crafted using the “Customer Value Journey” approach - this eight stages framework strategically builds the relationship with new prospects and converts them into loyal, repeat customers. Yes, digital marketing is not a "one-action solution" - it's a process with the main purpose to move your customers through each stage of the “Customer Value Journey” seamlessly.

Now let’s walk through this eight stages.

Stage 1: Awareness.

It’s where your future client becomes aware of you because nobody is born knowing who Google or Microsoft are.

For example

  • An IT company owner sees a Facebook advertisement for a new Digital Marketing Agency (sound familiar, huh?)
  • A startup CEO searches Google to find a new project management tool

To improve awareness, we will use following Digital Marketing Tactics:

  • Digital Advertising
  • Search Marketing
  • Content Marketing
  • Social Media Marketing

Stage 2: Engagement.

It’s where your relationships are beginning by engaging through content that provides value, entertainment, information, etc.

For example

  • The owner of a car parts store becomes active in a Facebook community for other retailers
  • An entrepreneur watches a Youtube video from ManyChat showing him how to use chatbots to get a higher open rate

To create engagement, we will use following Digital Marketing Tactics:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing

Stage 3: Subscribe.

It’s where the client gives you contact information and grants you permission to contact them in the future.

For example

  • A small business owner fills out a form on a blog to receive a free website performance report
  • A novice entrepreneur signs up for a webinar about the best marketing practices

To generate subscribers, we will use following Digital Marketing Tactics:

  • Content Marketing
  • Digital Advertising
  • Conversion Rate Optimization
  • Copywriting

Stage 4: Convert.

It’s where you acquire clients or raise the engagement level of your current leads.

For example

  • The VP of Marketing at a big corporation buys a high-dollar marketing specialist’s E-book for $10 on the Digital Marketing Agency’s website
  • A teenager takes benefit of a $20 braces check-up service at her dentist

To generate conversions, we will use following Digital Marketing Tactics:

  • Digital Advertising
  • Content Marketing
  • Copywriting
  • Email Marketing
  • Search Marketing

Stage 5: Excite.

It’s where you create something, that must return your clients, again and again, make sure your customer gets value from their transaction.

For example

  • An onboarding campaign, which helps to understand your product or service better
  • Free post-purchase support or next-purchase discount

To create excitement, we will use following Digital Marketing Tactics:

  • Email Marketing
  • Content Marketing
  • Copywriting

Stage 6: Ascend.

It’s where your clients will be ready to purchase more and more often.

For example

  • A man rents a car and pays extra for an extended support package
  • A couple buys a Netflix subscription for $119.88 per year instead of monthly payments

To create ascension, we will use following Digital Marketing Tactics:

  • Digital Advertising
  • Email Marketing
  • Content Marketing
  • Copywriting

Stage 7: Advocate.

It’s where your loyal clients are ready to advocate for you.

For example

  • A girl takes part in a contest to win a new Apple iPad from a coffee shop by uploading a video review telling how much she loves their coffee and cupcakes
  • The VP of Marketing writes a detailed evaluation of Digital Marketing Agency he uses in small marketing projects

To generate advocates, we will use following Digital Marketing Tactics:

  • Search Marketing
  • Email marketing
  • Social Media Marketing

Stage 8: Promote.

It’s where your clients are actively spreading the word about your brand, products, and services.

For example

  • A marketer attends a paid webinar for free because he arranged for 5 of his co-workers to join as well
  • A Digital Marketing Agency partners with a company to promote their marketing automation tool for a compensation

To generate promoters, we will use following Digital Marketing Tactics:

  • Email Marketing
  • Copywriting

We can help you with

Traffic Generation

Facebook Marketing, Facebook Ads Management, Paid/Organic Keywords Research, SEO Optimization, Blog Posts Creation, Digital Campaigns Automation, Google Adwords Management, Linkedin Ads Management

Conversion Optimization

Customer Avatar Creation, Conversion Funnels Architect and Analytics, Website Optimization, Channels Optimization, Conversational Selling, Video Selling, Ads campaigns Analytics and Optimization

Increase Engagement

Facebook Messenger Marketing with Chatbots, Facebook Ad Campaigns, Content Creation/Optimization, Customer Value Journey development and implementation, Email Marketing automation

Support

We'll provide 3-month base post-optimization support

Ready to get started?