Digital Marketing Strategy
Cutting-edge approach and technologies like Chatbots, Machine Learning, and AI Website Personalization to get more traffic, engagement, and conversions
It's where your Marketing Journey begins
Your digital marketing strategy will be crafted using the “Customer Value Journey” approach – this eight stages framework strategically builds the relationship with new prospects and converts them into loyal, repeat customers.
Yes, digital marketing is not a “one-action solution” – it’s a process with the main purpose to move your customers through each stage of the “Customer Value Journey” seamlessly.
Now let’s walk through these eight stages.
Stage 1: Awareness
It’s where your future client becomes aware of you because nobody is born knowing who Google or Microsoft are.
For example:
- An IT company owner sees a Facebook advertisement for a new Digital Marketing Agency (sound familiar, huh?)
- A startup CEO searches Google to find a new project management tool
To get awareness, we will use the following Digital Marketing Tactics:
- Digital Advertising
- Search Marketing
- Content Marketing
- Social Media Marketing
Stage 2: Engagement
It’s where your relationships are beginning by engaging through content that provides value, entertainment, information, etc.
For example:
- The owner of a car parts store becomes active in a Facebook community for other retailers
- An entrepreneur watches a Youtube video from ManyChat showing him how to use chatbots to get a higher open rate
To create engagement, we will use the following Digital Marketing Tactics:
- Content Marketing
- Email Marketing
- Social Media Marketing
Stage 3: Subscribe
It’s where the client gives you contact information and grants you permission to contact them in the future.
For example:
- A small business owner fills out a form on a blog to receive a free website performance report
- A novice entrepreneur signs up for a webinar about the best marketing practices
To generate subscribers, we will use the following Digital Marketing Tactics:
- Content Marketing
- Digital Advertising
- Conversion Rate Optimization
- Copywriting
Stage 4: Convert
It’s where you acquire clients or raise the engagement level of your current leads.
For example:
- The VP of Marketing at a big corporation buys a high-dollar marketing specialist’s E-book for $10 on the Digital Marketing Agency’s website
- A teenager takes benefit of a $20 braces check-up service at her dentist
To generate conversions, we will use the following Digital Marketing Tactics:
- Digital Advertising
- Content Marketing
- Copywriting
- Email Marketing
- Search Marketing
Actionable Insights on How to Gain More Clients
Stage 5: Excite
It’s where you create something, that must return your clients, again and again, make sure your customer gets value from their transaction.
For example:
- An onboarding campaign, which helps to understand your product or service better
- Free post-purchase support or next-purchase discount
To create excitement, we will use the following Digital Marketing Tactics:
- Email Marketing
- Content Marketing
- Copywriting
Stage 6: Ascend
It’s where your clients will be ready to purchase more and more often.
For example:
- A man rents a car and pays extra for an extended support package
- A couple buys a Netflix subscription for $119.88 per year instead of monthly payments
To create ascension, we will use the following Digital Marketing Tactics:
- Digital Advertising
- Email Marketing
- Content Marketing
- Copywriting
Stage 7: Advocate
It’s where your loyal clients are ready to advocate for you.
For example:
- A girl takes part in a contest to win a new Apple iPad from a coffee shop by uploading a video review telling how much she loves their coffee and cupcakes
- The VP of Marketing writes a detailed evaluation of the Digital Marketing Agency he uses in small marketing projects
To generate advocates, we will use the following Digital Marketing Tactics:
- Search Marketing
- Email marketing
- Social Media Marketing
Stage 8: Promote
It’s where your clients are actively spreading the word about your brand, products, and services.
For example:
- A marketer attends a paid webinar for free because he arranged for 5 of his co-workers to join as well
- A Digital Marketing Agency partners with a company to promote its marketing automation tool for a compensation
To generate promoters, we will use the following Digital Marketing Tactics:
- Email Marketing
- Copywriting
We Can Help you With
Digital Marketing Strategy
- Market research
- Competitors research
- Buyer personas creation
- Digital marketing strategy
- B2B acquisition strategy
Optimization
- Website optimization
- Conversions optimization
- SEO Strategy
- Funnels development
- Marketing automation
Traffic Acquisition
- Advertising strategy
- Acquisition strategy
- Keywords research, SKAG
- Copy and design creation
- Google analytics audit
Content Marketing
- Content marketing strategy
- Topics research
- Keywords research
- Content plan creation
- Copywriting
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