Digital Marketing Strategy

Cutting-edge approach and technologies like Chatbots, Machine Learning, and AI Website Personalization to get more traffic, engagement, and conversions

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It's where your Marketing Journey begins

Your digital marketing strategy will be crafted using the “Customer Value Journey” approach – this eight stages framework strategically builds the relationship with new prospects and converts them into loyal, repeat customers. 

Yes, digital marketing is not a “one-action solution” – it’s a process with the main purpose to move your customers through each stage of the “Customer Value Journey” seamlessly.

Now let’s walk through these eight stages.
Stage 1: Awareness

It’s where your future client becomes aware of you because nobody is born knowing who Google or Microsoft are.

For example:

  • An IT company owner sees a Facebook advertisement for a new Digital Marketing Agency (sound familiar, huh?)
  • A startup CEO searches Google to find a new project management tool

 

To get awareness, we will use the following Digital Marketing Tactics:

  • Digital Advertising
  • Search Marketing
  • Content Marketing
  • Social Media Marketing
Stage 2: Engagement

It’s where your relationships are beginning by engaging through content that provides value, entertainment, information, etc.

For example:

  • The owner of a car parts store becomes active in a Facebook community for other retailers
  • An entrepreneur watches a Youtube video from ManyChat showing him how to use chatbots to get a higher open rate

 

To create engagement, we will use the following Digital Marketing Tactics:

  • Content Marketing
  • Email Marketing
  • Social Media Marketing
Stage 3: Subscribe

It’s where the client gives you contact information and grants you permission to contact them in the future.

For example:

  • A small business owner fills out a form on a blog to receive a free website performance report
  • A novice entrepreneur signs up for a webinar about the best marketing practices

 

To generate subscribers, we will use the following Digital Marketing Tactics:

  • Content Marketing
  • Digital Advertising
  • Conversion Rate Optimization
  • Copywriting
Stage 4: Convert

It’s where you acquire clients or raise the engagement level of your current leads.

For example:

  • The VP of Marketing at a big corporation buys a high-dollar marketing specialist’s E-book for $10 on the Digital Marketing Agency’s website
  • A teenager takes benefit of a $20 braces check-up service at her dentist

 

To generate conversions, we will use the following Digital Marketing Tactics:

  • Digital Advertising
  • Content Marketing
  • Copywriting
  • Email Marketing
  • Search Marketing

Actionable Insights on How to Gain More Clients​

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Stage 5: Excite
It’s where you create something, that must return your clients, again and again, make sure your customer gets value from their transaction.

For example:

  • An onboarding campaign, which helps to understand your product or service better
  • Free post-purchase support or next-purchase discount

 

To create excitement, we will use the following Digital Marketing Tactics:

  • Email Marketing
  • Content Marketing
  • Copywriting
Stage 6: Ascend
It’s where your clients will be ready to purchase more and more often.

For example:

  • A man rents a car and pays extra for an extended support package
  • A couple buys a Netflix subscription for $119.88 per year instead of monthly payments

 

To create ascension, we will use the following Digital Marketing Tactics:

  • Digital Advertising
  • Email Marketing
  • Content Marketing
  • Copywriting
Stage 7: Advocate
It’s where your loyal clients are ready to advocate for you.

For example:

  • A girl takes part in a contest to win a new Apple iPad from a coffee shop by uploading a video review telling how much she loves their coffee and cupcakes
  • The VP of Marketing writes a detailed evaluation of the Digital Marketing Agency he uses in small marketing projects

 

To generate advocates, we will use the following Digital Marketing Tactics:

  • Search Marketing
  • Email marketing
  • Social Media Marketing
Stage 8: Promote

It’s where your clients are actively spreading the word about your brand, products, and services.

For example:

  • A marketer attends a paid webinar for free because he arranged for 5 of his co-workers to join as well
  • A Digital Marketing Agency partners with a company to promote its marketing automation tool for a compensation

 

To generate promoters, we will use the following Digital Marketing Tactics:

  • Email Marketing
  • Copywriting

We Can Help you With

Digital Marketing Strategy​
  • Market research
  • Competitors research
  • Buyer personas creation
  • Digital marketing strategy
  • B2B acquisition strategy
Optimization​
  • Website optimization
  • Conversions optimization
  • SEO Strategy
  • Funnels development
  • Marketing automation
Traffic Acquisition​​
  • Advertising strategy
  • Acquisition strategy
  • Keywords research, SKAG
  • Copy and design creation
  • Google analytics audit
Content Marketing
  • Content marketing strategy
  • Topics research
  • Keywords research
  • Content plan creation
  • Copywriting

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