Digital Marketing Consulting Services for B2B SaaS & Tech
I help B2B tech and SaaS companies turn scattered marketing into pipeline. Recent work drove $1.3M+ in marketing-attributed deals in 12 months.
Digital Marketing Consulting
for Predictable Pipeline and Better-Fit Clients
436% targeted organic growth. 275% more qualified leads. $1.3M+ in 12 months. Results I delivered for B2B tech companies like yours – attracting Fortune 500 brands including Visa, Ernst & Young, and Bosch.
Digital marketing consulting that makes marketing spend accountable
Most B2B companies are doing plenty of marketing. The problem is that too much of it is hard to connect to pipeline.
I see this often: ads are running, content is going out, LinkedIn is active, dashboards are full. Then someone asks a simple question: what turned into sales conversations?
That is where things get blurry.
I help B2B tech and SaaS companies turn scattered marketing activity into a measurable growth system: strategy, SEO, content, paid acquisition, lead generation, and reporting all pointed at the same revenue goal.
I’m Vlad Kuriatnyk, a Digital Marketing Consultant for B2B Tech & SaaS with 16+ years of experience helping tech companies attract enterprise buyers and turn marketing into traceable pipeline.
Results from recent work include:
- 436% growth in targeted organic traffic
- 275% increase in qualified leads
- $1.3M+ in new revenue within 12 months for a B2B SaaS client
- 5 C-suite meetings booked in one week for a clinical lab service
- Campaigns and strategies connected to brands including Bosch, Alibaba, Verizon Business, Visa, and Ernst & Young
If your marketing team is busy but revenue impact is still unclear, the answer is probably not more tactics. It is a tighter system.
What the Digital Marketing Consulting Work Covers
AEO and AI Search SEO
Your buyers are not only searching on Google anymore. They are asking ChatGPT, Perplexity, Gemini, and Google AI Overviews for vendor shortlists, category explanations, and buying advice.
If your content is not clear, well-structured, and credible enough to be cited, you get left out of those answers.
I help you improve the pages, messaging, entities, and content structure that make your company easier for search engines and AI systems to understand.
What this includes:
- AI search visibility audit across Google AI Overviews, ChatGPT, Perplexity, and Gemini
- Content updates that make your expertise easier to cite and summarize
- Entity and topic mapping around your services, industries, and buyer problems
- Comparison, FAQ, and use-case content built around real buying questions
- Technical SEO fixes that help search engines crawl and interpret your site
- Competitor analysis to see who is being cited, why, and where you can win
ABM campaigns for hard-to-reach B2B buyers
Most lead generation fails because it starts too broad.
You end up paying for contacts who were never a fit, while the companies you actually want to reach never hear a clear reason to talk to you.
I build account-based marketing campaigns for B2B Tech, SaaS, and service companies that need to reach specific accounts, buying committees, and senior decision-makers.
What this includes:
- Building a target account list based on fit, buying signals, market, and timing
- Mapping decision-makers, influencers, technical buyers, and end users
- Creating role-specific messaging for CEOs, CTOs, operators, and commercial teams
- Turning your offer into outreach angles that feel relevant, not generic
- Supporting campaigns with proof, content, landing pages, and follow-up sequences
- Tracking replies, meetings, objections, and pipeline so the campaign can improve quickly
Recent results include:
- 5 qualified C-suite meetings booked in the first week for a clinical laboratory service
- 3.2x higher response rate from targeted European expansion campaigns
- 50+ C-level contacts identified and engaged for a B2B technology company
ABM works when the account list, message, proof, and follow-up all line up. That is the part I help you build.
Automated lead flows that turn intent into revenue
Getting more leads is not always the problem.
The real problem is knowing which companies are actually moving toward a buying decision, then getting the right message, proof, and follow-up in front of them before the opportunity goes cold.
I build automated lead flows for B2B Tech and SaaS companies that connect buying signals, segmentation, content, and sales follow-up. The goal is simple: fewer low-fit conversations, more qualified opportunities.
What this includes:
- Trigger-based alerts when target accounts show buying signals
- Job-change signals that open new conversations with decision-makers
- Funding and expansion signals that point to fresh budget
- Lead routing based on role, account fit, intent, and buying stage
- ROI calculators and business-case content for economic buyers
- Technical proof, documentation, and implementation content for technical buyers
- Practical guides and onboarding content for end users
- Follow-up sequences built around real objections, not generic nurture emails
Results from this kind of system include:
- $1.3M+ in additional marketing-attributed revenue within 12 months
- Growth from 0 to 10,000+ active users
- 72% increase in monthly recurring revenue
- 74.9% increase in annual recurring revenue
For this consulting work, I focus on systems that make revenue more predictable, not campaigns that only make lead volume look better.
Revenue-focused SEO: 436% growth in targeted organic traffic
Being invisible on Google is painful, especially when competitors show up for the searches your buyers use before they ever speak to sales.
I help B2B Tech and SaaS companies build SEO programs around revenue, not traffic for its own sake. That means choosing the right keyword battles, fixing the pages that should convert, improving the technical foundation, and building enough authority for buyers and search engines to trust you.
What the work covers:
Content that earns the click
- Mapping commercial keywords to service, use-case, comparison, and problem pages
- Updating pages so they match the intent behind each search
- Creating content that answers buyer questions without sounding like generic SEO copy
Technical SEO that removes friction
- Site architecture, crawlability, internal links, and indexation fixes
- Page speed and mobile improvements
- On-page cleanup for titles, headings, schema, and conversion paths
Authority building
- High-quality backlinks from relevant sites
- Thought leadership and expert content people can reference
- E-E-A-T improvements across bios, case studies, service pages, and proof points
Recent SEO results:
- Domain Rating increased from 33 to 44 in 4 months
- 436.12% growth in targeted organic traffic
- 275% increase in contact form submissions
- 4x growth in qualified leads from organic search
For SEO, I focus on rankings that can create pipeline, not reports that only look busy.
Authority content that turns expertise into qualified leads
Publishing more content does not automatically build authority.
A lot of B2B companies have active blogs, LinkedIn posts, guides, and newsletters. The problem is that the content does not answer the questions buyers ask before they trust you, shortlist you, or bring you into a serious sales conversation.
I help B2B Tech and SaaS companies build content around buyer psychology, search intent, proof, and E-E-A-T, so your expertise is easier to find and easier to believe.
What this includes:
- Buyer research to understand what prospects care about before they contact sales
- Topic and competitor gap analysis to find content your market actually needs
- Content built around buying triggers, objections, comparison points, and use cases
- In-depth guides that explain your category and your point of view clearly
- Whitepapers, calculators, templates, and lead magnets tied to real buyer problems
- Expert-led articles that can support SEO, sales, and AI search visibility
- Trust signals across author bios, case studies, citations, examples, and proof points
The goal is not to publish for the sake of publishing. It is to create content that makes your company easier to trust, easier to evaluate, and easier to choose.
For content, I focus on the buyer journey and the revenue goal behind it.
Integrated B2B engine: making inbound and outbound work together
A familiar problem: marketing says it is generating leads. Sales says the leads are weak. Pipeline stalls somewhere in the middle.
Usually, the issue is not one team being wrong. It is that the handoff is unclear, the messaging changes between channels, and no one agrees on what a qualified opportunity actually looks like.
I help B2B Tech and SaaS companies align marketing and sales around the same accounts, buyer roles, messages, and revenue goals.
What this includes:
- Defining what a qualified lead, meeting, and opportunity should mean
- Identifying high-value accounts and the people involved in the buying decision
- Building account-based campaigns for enterprise decision-makers
- Connecting inbound content with targeted outbound follow-up
- Creating messaging for economic buyers, technical buyers, and end users
- Using intent data, LinkedIn signals, and account research to time outreach better
- Building multi-touch campaigns for longer B2B sales cycles
- Improving sales materials, proposals, and follow-up sequences
I also help teams sharpen the sales conversation itself: discovery questions, value framing, objection handling, and proposal structure.
The goal is simple: fewer arguments about lead quality, fewer dead handoffs, and a cleaner path from first touch to qualified sales conversation.
AI automation for lead scoring and follow-up
A lot of marketing work should not need a person doing it by hand every week.
Lead routing, scoring, follow-up reminders, nurture emails, reporting, list cleanup, campaign checks – these tasks matter, but they can quietly eat the time your team should spend on strategy, messaging, and sales conversations.
I help B2B Tech and SaaS companies use automation to make the marketing system faster and cleaner without making the buyer experience feel robotic.
What this includes:
- Lead scoring based on fit, behavior, source, and buying signals
- Automated routing so the right leads reach the right person faster
- Follow-up sequences for different roles, industries, and buying stages
- CRM and marketing automation cleanup so data is actually usable
- Alerts when target accounts show intent or engagement
- Reporting workflows that show what is working without manual spreadsheet work
- Campaign checks that catch drop-offs, missed follow-ups, and weak conversion points
The goal is not to replace human judgment. It is to remove the repetitive work that slows the team down, so people can focus on the conversations and decisions that actually move revenue.
LinkedIn strategy that starts real business conversations
LinkedIn can look active from the outside and still produce very little.
You get profile views, a few likes, maybe some new connections. But if the right buyers are not starting conversations, replying to outreach, or remembering what you do, the channel is not doing its job.
I help B2B Tech and SaaS companies use LinkedIn as part of a broader revenue system, not just a posting calendar.
What this includes:
- Profile positioning that makes your offer clear to the right buyers
- Content themes based on buyer problems, objections, and use cases
- Posts that show expertise without sounding like generic thought leadership
- Targeted network growth around accounts, industries, and decision-makers
- Commenting and engagement routines that build visibility with the right people
- Outreach angles that feel relevant instead of cold and automated
- Tracking what turns into conversations, meetings, and pipeline
The goal is not to become “popular” on LinkedIn. It is to make the right people more familiar with your point of view, your proof, and the problems you can help them solve.
Positioning and value props that make buyers understand why you are different
If prospects cannot quickly see why you are different, they default to comparing price, features, or whoever followed up last.
That does not always mean your offer is weak. Often, the value is there, but the messaging is too generic, too broad, or too similar to everyone else in the category.
I help B2B Tech and SaaS companies sharpen their positioning so buyers understand who you are for, what problem you solve, why it matters now, and why your approach is worth paying more for.
What this includes:
- Clarifying your strongest value proposition for each buyer segment
- Turning technical features into business outcomes buyers care about
- Identifying the claims competitors are already making, so you do not sound interchangeable
- Creating messaging for your website, sales deck, outreach, ads, and content
- Building proof points around results, use cases, customer pain, and market timing
- Tightening your offer so it is easier for buyers to explain internally
The goal is not louder copy. It is clearer copy: messaging that helps the right prospects understand your value faster and gives sales a stronger reason to keep the conversation moving.
6 revenue leaks I look for first
Most B2B marketing problems do not start with one broken campaign.
They usually come from smaller leaks across the system: weak positioning, low-intent traffic, unclear attribution, poor follow-up, or content that does not help buyers move forward.
These are the issues I usually check first:
Fading Visibility
Competitors are showing up more often while your search visibility and buyer awareness decline.
Campaign spend with unclear ROI
Money is going into ads, content, and tools, but the connection to pipeline is hard to prove.
Low-intent traffic
The site gets visits, but too many come from people who are not a fit, not ready, or not likely to buy.
Quiet social and email channels
Posts, newsletters, and nurture emails go out regularly, but they create few replies, meetings, or sales conversations.
Disconnected tactics
SEO, paid ads, LinkedIn, content, and sales outreach are all active, but they are not working from the same message or account strategy.
Trust gaps
Case studies, reviews, proof points, and expert signals are too thin to support a premium buying decision.
If any of these sound familiar, the next step is not more random activity. It is finding the leaks, fixing the highest-impact ones first, and turning marketing into a system you can actually measure.
Real Client Wins:
SEO, ABM & Lead Gen Results
SEO Execution for Software Development Company:
436% Traffic & 4x Leads Boost
- Utilized a proprietary quality check system to ensure every link met strict criteria
- Developed and executed a targeted link-building strategy, building 7 high-quality backlinks per month over 4 months
- Monitored domain metrics and organic traffic using industry-standard SEO tools
- Increased Domain Rating from 33 to 44 within 4 months
- Achieved a 436.12% growth in targeted organic traffic
- Drove a 275% increase in contact form submissions
- Generated a 4x growth in qualified leads in a highly competitive industry
Skills and deliverables
Growth in qualified leads
Growth in targeted organic traffic
ABM Campaign for Laboratory Services in Florida:
5 C-Suite Meetings in Week 1
- Identified local healthcare businesses via Google Maps and LinkedIn
- Analyzed customer reviews (Yelp, GMB) to find dissatisfaction with current lab providers
- Located decision-makers with verified contact information
- Created personalized outreach based on specific pain points
- Set up and tested email infrastructure for optimal deliverability
- Discovered 15+ qualified target companies
- Identified 20+ decision-makers at a single key account
- Launched a complete ABM campaign with customized messaging
- Secured 5 qualified meetings in the first week of outreach
Skills and deliverables
- B2B Lead Generation Consulting
- Outbound Sales Consulting
- Email Outreach Consulting
Decision-makers at a single key account
Qualified meetings in the first week of outreach
Trigger-Based Lead Generation for Software Development Company: 50+ C-Level Contacts
- Recent job changes (60-180 days)
- New funding/investments (1-6 months)
- LinkedIn engagement and conference attendance
- Companies transitioning from outsourcing to hiring
- 50+ highly-qualified C-Level contacts identified in France & Belgium
- 900+ highly-qualified Manager-level contacts identified
- Created customized messaging variations based on specific triggers
- Seamless integration with email marketing infrastructure
- Accelerated campaign launch with pre-warmed domains
- 3.2x increase in response rates vs. previous campaigns
Skills and deliverables
- B2B Lead Generation Consulting
- Outbound Sales Consulting
- Email Outreach Consulting
Real Results
from Tech Partners
How I help B2B teams
turn scattered marketing
into a revenue system
Most companies do not need more disconnected tactics.
They need a clear plan, better measurement, and a marketing system that connects buyer research, content, SEO, LinkedIn, outbound, automation, and sales follow-up.
Here is how I usually approach it:
A 90-day revenue plan
I map the first 90 days around the highest-impact fixes: positioning, demand capture, lead quality, conversion paths, and sales handoff. The point is to focus effort where it can create pipeline fastest.
Metrics that show what is actually working
We define the numbers that matter: qualified traffic, lead source, meeting quality, conversion rate, pipeline influence, CAC, and customer value. No dashboard theatre. Just a clearer view of what should be scaled, fixed, or stopped.
An outside view of your market
Internal teams often know the product deeply, but they can miss how buyers compare options from the outside. I look at your competitors, search results, messaging, content, and sales journey to find gaps you can use.
Channels working from the same message
SEO, content, LinkedIn, email, outbound, and paid campaigns should not sound like separate teams wrote them. I help align the message, proof, and offer across the places your buyers already pay attention.
The outcome: fewer random campaigns, clearer priorities, and a marketing system that is easier to measure and improve.
3 phases: audit, build, optimize
Phase 1: Audit
Find the leaks before adding more tactics.
- Review website, SEO, content, campaigns, analytics, and tech stack
- Identify where budget, traffic, and leads are being lost
- Prioritize fixes by revenue impact, not by channel
Phase 2: Build
Turn the findings into a focused 90-day plan.
- Define the highest-impact campaigns, pages, offers, and audiences
- Align SEO, content, LinkedIn, outbound, automation, and sales follow-up
- Set up the tracking needed to see what is working
Phase 3: Optimize
Improve what works and cut what does not.
- Test messaging, pages, offers, channels, and follow-up
- Review lead quality, conversion rates, pipeline, and CAC
- Scale the campaigns that create qualified opportunities
My credentials and proof
I’ve helped build marketing systems tied to more than $5M in traceable revenue, with work connected to B2B tech, SaaS, enterprise, and service businesses.
Past work has involved brands and markets including:
Bosch, Alibaba, Verizon Business, Visa, Ernst & Young, T-Mobile, U.S. Air Force, Kellogg’s, The New York Times, Remy Martin, VEON, and PandaDoc.
Certifications include Digital Marketing Professional Certificate, HubSpot Inbound Marketing, Google Analytics, Google Ads, Customer Acquisition, and Customer Value Optimization.
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Book a Digital Marketing Consulting Call
Move faster without expanding your marketing team.
Hate forms? Direct CEO booking link.
Book a free 15-minute call to see where your B2B marketing system is leaking revenue and what to fix first.
On the call, we’ll look at:
- where your current marketing is losing qualified buyers
- which channel, page, or campaign has the fastest upside
- whether consulting, an audit, or Fractional CMO-style support is the right fit
No pitch deck. No long discovery process. Just a practical conversation about what is working, what is not, and what I would fix first.
FAQs: Your Questions Answered
Digital marketing consulting services can include strategy, SEO, AEO, content, demand generation, ABM, automation, attribution, and reporting. The goal is to connect marketing activity to pipeline, not just increase traffic or lead volume.
They are built for B2B SaaS and tech companies with active marketing but unclear pipeline impact. If campaigns, content, SEO, and reporting feel disconnected, the work starts by finding what is leaking revenue and what should be fixed first.
The cost depends on scope, urgency, and how much hands-on support you need. Some companies start with an audit or roadmap. Others need ongoing consulting across SEO, content, demand generation, reporting, and execution priorities. The best first step is a short call to define the right level of support.
The work combines senior strategy, technical SEO depth, AI-assisted execution, and a focus on pipeline quality. It is not just channel advice. The goal is to connect positioning, SEO, content, demand generation, automation, and reporting into one marketing system.
I usually work with funded startups, growing B2B SaaS companies, and established tech teams that need clearer marketing direction and better pipeline impact. The scope depends on what is already in place: sometimes strategy and prioritization, sometimes hands-on support across SEO, content, demand generation, and reporting.
Yes. I can work with your existing team, tools, and processes. The goal is not to replace your team, but to give them clearer priorities, sharper strategy, and better execution support. When useful, I also train the team so improvements stay in place after the engagement.
Success is measured by pipeline quality, qualified opportunities, conversion rates, search visibility, content performance, and marketing-attributed revenue. Traffic matters, but only when it brings the right buyers. The reporting focuses on what is working, what is wasting spend, and what should be improved next.
Yes. Demand generation can include ABM, trigger-based lead generation, SEO, content, LinkedIn, email outreach, landing pages, automation, and conversion work. The focus is on attracting better-fit prospects, not just increasing lead volume.
Yes. An audit is often the best first step. I review your website, content, campaigns, tech stack, attribution, competitors, and funnel gaps, then identify where money is being wasted and where the quickest pipeline opportunities are.
Some companies start with a short audit or 30-60-90 day roadmap. Deeper work usually takes several months because revenue systems need time to build, test, and optimize. Quick wins can often show up in the first 1-3 months, while stronger growth usually compounds over 6-12 months.
An agency usually delivers channel work. Digital marketing consulting helps decide what should be done, why it matters, and how it connects to revenue. You get senior-level direction across the whole marketing system instead of isolated deliverables.
Digital marketing consulting is usually focused on specific problems: strategy, SEO, content, demand generation, attribution, or campaign performance. A Fractional CMO is broader and more embedded, leading marketing direction over time. If you need senior marketing leadership without a full-time hire, the engagement can be structured that way.
Look for someone who can connect strategy, SEO, content, demand generation, attribution, and pipeline impact. A good consultant should be able to show what is working, what is wasting spend, and what should be fixed first before recommending more campaigns.