Organic traffic crisis, 2026 Update: Benchmarks, Click-share Shifts, and What B2B Teams Should do Next
In 2026, the landscape of organic search traffic has shifted dramatically, with U.S. organic search traffic down 2.5% year over year. This report dives into where the clicks are going, who is feeling the squeeze, and what B2B teams can do to adapt in the next 90 days.