CASE STUDIES
B2B marketing case studies.
Real numbers. Real clients.
Browse documented results across SEO, content marketing, demand generation, and account-based marketing. Every metric is real, every client is named.
Pipeline generated
Avg traffic growth
MQLs/month
C-suite meetings wk 1
We work with B2B software, SaaS, and professional services companies. Browse our digital marketing case studies below – grouped by the service that drove the result.
Full-service marketing.
$1.3M+ In Marketing-Attributed Pipeline For A B2B Software Company.
SPD Technology is a software development outsourcing company with 18+ years in business and four R&D offices in Eastern Europe.
What we did:
Strategy, positioning, website redesign, content marketing, SEO, ABM, CRO, social media.
Results after one year:
- $1.3M+ in marketing-attributed deals added to the pipeline
- Content cited by Verizon Business, GoDaddy, and BBC
- Website traffic from target region: 0 → 2,000+ visits/month
Demand Generation.
40+ MQLs Per Month For A B2B Tech Company With A Crowded Market.
Master of Code builds digital products for enterprise clients since 2004.
What we did:
Strategy, website redesign, content marketing, lead gen, PPC, AI chatbot prototypes.
Results:
- PPC-attributed MQLs: 0 → 38/month
- 5 chatbot prototypes built, used to open conversations with potential partners
AEO case studies.
Answer Engine Optimization for Digital Marketing Agency.
- Built a proprietary tool to assess content alignment with Google’s AI Overview and spot optimization opportunities
- Generated tailored recommendations for new and existing content
- Updated content structure to match AI-generated answer formats
- Secured featured placement in Google’s AI Overview for high-intent queries
- Achieved 66.7% engagement rate, 38:49 avg. session duration, and 4 form submissions via ChatGPT traffic
- Boosted zero-click SERP presence and reinforced brand authority
Skills and deliverables
Answer Engine Optimization for Software Development Outsourcing Company (NDA)
Process:
- Built a proprietary analysis tool to assess technical content alignment with Google’s AI Overview and identify optimization opportunities for software development queries
- Generated tailored recommendations for thought leadership articles, case studies, and solution-focused content
- Restructured content to match AI-generated answer formats for common development questions and “how-to” queries
Results:
- Secured featured placement in Google’s AI Overview for high-intent technical queries like “autonomous ai agents”, “cybersecurity in banking”, “advantages of mobile banking”
- Achieved 72.3% engagement rate, 41:22 avg. session duration, and 6 qualified project inquiries via ChatGPT traffic
- Boosted zero-click SERP presence for technical expertise queries and established thought leadership in custom software solutions
Skills and deliverables:
- Technical SEO Strategy
- Developer-focused Content Strategy
- Content Optimization
- Programmatic SEO Implementation
SEO Case Studies.
DR 0 → 68: How We Built 1000+ Referring Domains With AI-Powered Content.
The problem: New agency site, zero authority, competing against established players with DR 80+.
What we built: A multi-stage AI content pipeline that handles research, strategy, writing, and QA in a single automated workflow. Same system we use for client content.
What it produced: Data-driven content (Organic Traffic Crisis, AI Citation Report, Pipeline Benchmarks, Martech Stacks) that earned natural backlinks from high-authority domains because they contained original research, not rehashed content.
Results:
- Domain Rating: 0 → 68
- Referring domains: 50 → 1000+
- Backlinks from DR 90+ sites: YouTube, HubSpot, Medium, Substack, Search Engine Journal, G2, Neil Patel, Seeking Alpha
This is the same content system we deploy for every client. The only difference is the topic.
SEO / Digital Marketing Consulting for Software Development Company.
Process:
- Conducted a full SEO audit and implemented on-page & technical optimizations (meta tags, headings, schema)
- Developed a content-marketing blueprint: keyword research, content calendar, pillar pages & supporting blogs
Results:
- Achieved a sustained 5 – 10× increase in daily organic clicks
- Improved content engagement (longer sessions, lower bounce rates)
- Generated a steady stream of qualified leads
Skills & Deliverables:
SEO Optimization, Content Marketing Strategy, Technical SEO Audit
436% organic traffic growth for a B2B software company in 4 months.
- Utilized a proprietary quality check system to ensure every link met strict criteria
- Developed and executed a targeted link-building strategy, building 7 high-quality backlinks per month over 4 months
- Monitored domain metrics and organic traffic using industry-standard SEO tools
- Increased Domain Rating from 33 to 44 within 4 months
- Achieved a 436.12% growth in targeted organic traffic
- Drove a 275% increase in contact form submissions
- Generated a 4x growth in qualified leads in a highly competitive industry
Skills and deliverables
550% More Qualified Leads For A B2B Professional Services Firm.
What we did:
SEO audit, competitor analysis, content planning, CRO audit, on-page and off-page SEO.
Results
- Organic traffic: +700%
- Leads: +550%
- Customer acquisition: +200%
ABM & lead generation.
5 C-Suite Meetings In Week 1 For A B2B Healthcare Services Company.
- Identified local healthcare businesses via Google Maps and LinkedIn
- Analyzed customer reviews (Yelp, GMB) to find dissatisfaction with current lab providers
- Located decision-makers with verified contact information
- Created personalized outreach based on specific pain points
- Set up and tested email infrastructure for optimal deliverability
- Discovered 15+ qualified target companies
- Identified 20+ decision-makers at a single key account
- Launched a complete ABM campaign with customized messaging
- Secured 5 qualified meetings in the first week of outreach
Skills and deliverables
- B2B Lead Generation Consulting
- Outbound Sales Consulting
- Email Outreach Consulting
50+ qualified contacts for a B2B software company via trigger-based outreach.
- Recent job changes (60-180 days)
- New funding/investments (1-6 months)
- LinkedIn engagement and conference attendance
- Companies transitioning from outsourcing to hiring
- 50+ highly-qualified C-Level contacts identified in France & Belgium
- 900+ highly-qualified Manager-level contacts identified
- Created customized messaging variations based on specific triggers
- Seamless integration with email marketing infrastructure
- Accelerated campaign launch with pre-warmed domains
- 3.2x increase in response rates vs. previous campaigns
Skills and deliverables
- B2B Lead Generation Consulting
- Outbound Sales Consulting
- Email Outreach Consulting
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