The essential 2025 B2B GTM report. Compare key GTM motions, discover real adoption-impact data across 195 SaaS companies, and get actionable strategies, checklists, and benchmarks for revenue-focused leaders.
This 2025 benchmark report analyzes cold outbound performance across four hook types, four buyer personas, and four industries. Timeline-based hooks outperform problem-based messaging by 2.3× in reply rate and 3.4× in
B2B deliverability is in crisis. Our 2025 benchmarks reveal sharp inbox-rate declines—especially on Microsoft – driven by weak authentication, high-volume penalties, and new-domain distrust. Here’s exactly how to recover.
Discover how B2B companies grew organic leads 36% in 2025 — improving SQL conversion rates and lowering cost per lead for stronger ROI.
Discover which domains dominate Google’s AI Overviews in 2025 and how this shift reshapes website traffic, SEO visibility, and content strategy.
In this article, we quantify 2025’s organic traffic crisis: AI Overviews, rising zero-click rates, major publisher losses, and practical strategies to adapt and recover.
