Where does ChatGPT get its information? The short answer is: three places at once. According to Contently, about 60% of ChatGPT responses draw on parametric
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Most B2B marketing teams track what’s easy to pull: sessions, impressions, form fills, email opens. Those numbers move reliably and look credible in a slide. The problem is that none of them tell you whether marketing is actually moving deals forward.
A large-scale analysis of 105,000+ ChatGPT prompts across 145 industries reveals which external signals actually correlate with LLM recommendations — and why 80–85% of recommendation behavior still cannot be explained from outside the model.
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